The Innovation Matrix

This Sunday we present the Innovation matrix model. It is predicted, that 40% of the fortune 500 companies will be gone or dramatically changed in 10 years, so innovation and continuous adaption to the market matters. We’ve seen the decline of many companies. Nokia, Blockbuster, and Kodak are the classical ones. Lately in Denmark we have seen Top-Toy/Fætter BR take the same path.

Innovation can be divided into two groups, explained as an optimizing innovation (solving existing, well-known problems in new ways) or disrupting innovation (solving problems that are unknown or only vaguely understood). It may occur in your daily life, or it may be as part of your strategy.

Innovation Matrix is a model that helps you map and understand how innovation in your organization takes place. The model is co-created with Maz Spork and Søren Skov.

The model describes the four areas of innovation, and each one of them has a different leadership style.

It has a two-dimensional spectrum of innovation; 1. strategic or everyday and 2. radical or improve.

Download The Innovation Matrix

Dive into our SlideShare to understand the Innovation Matrix


The Innovation Matrix – and the leadership approaches
from Erik Korsvik Østergaard

Want to know more?

If you want to read more into the Innovation Matrix, you can read about it on the blog Map Your Innovation Spectrum and Transform Your Business or read our blog about Driving The Change The Innovation Brings.

Or listen to our podcast episode 5 on the innovative mindsetepisode 6 on why to innovate and episode 7 on innovative leadership style (all in Danish).

We also have a media-page about innovation. Click here and get inspired.

About the author: Arbresh Useini

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